Founder's Journey

Hi, I’m Deb, Founder of Authentic Freedom®

Let’s be real: life is a lot.

Between expectations, noise, and nonstop everything, it’s easy to lose sight of who we are. That’s precisely where the idea for Authentic Freedom® was born, a quiet moment of clarity in the middle of chaos.

I created this brand for women like us who have lived, learned, and are finally ready to live life on our terms.

Authentic Freedom® isn’t about one definition; it’s about your definition. Your freedom might look like letting go of old habits. Or finally saying “no” without guilt. Or simply throwing on your favorite hoodie and owning the day with confidence.

Whatever it means to you, I’m here to cheer you on. No drama, no judgment, just a little style and a whole lot of heart.

You be you. I’ll be me. And together, we’ll create something beautiful.