Founder's Journey

Hi, I’m Debbie Podlogar, the heart behind Authentic Freedom®.

For me, Authentic Freedom started as a deeply personal shift.

In my 50s, I chose to stop drinking, let go of coloring my hair, and began to embrace myself exactly as I am. Those choices weren't small. They were powerful acts of saying yes to presence, honesty, and a life that finally felt like mine.

That's when I discovered what Authentic Freedom really means: the courage to strip away the noise, the expectations, and the shoulds — and to live untethered, fully yourself, right here and right now.

I didn't set out to create just a brand. I wanted to share a way of living.

Authentic Freedom® is a reminder for anyone who has ever felt the weight of other people's rules: you are allowed to let go, start fresh, and claim life on your own terms.

You don't have to earn permission to be yourself. You never did.

When you pull on a sweatshirt or carry the words with you, I hope it feels like both comfort and conviction: a layer of softness outside and a spark of strength inside.

This isn't about me.

It's about you — about all of us — and the beautiful, radical possibility of living free, together.

True to yourself. Not shrinking. Finally free.

Welcome to Authentic Freedom®.