Founder's Journey

Hi, I’m Debbie Podlogar, the heart behind Authentic Freedom®.

For me, Authentic Freedom started as a deeply personal shift.

In my 50s, I chose to stop drinking, let go of coloring my hair, and embrace myself exactly as I am. Those choices weren’t small. They were powerful acts of saying yes to presence, honesty, and a life that finally felt like mine.

That’s when I discovered what Authentic Freedom really means: the courage to strip away the noise, the expectations, and the shoulds — and to live untethered, fully yourself, right here and right now.

I didn’t set out to create just a brand. I wanted to share a way of living.

Authentic Freedom® is a reminder for anyone who has ever felt the weight of other people’s rules: you are allowed to let go, start fresh, and claim life on your own terms.

When you pull on a sweatshirt or carry the words with you, I hope that it feels like both comfort and conviction; a layer of softness outside, and a spark of strength inside.

This isn’t about me.

It’s about you, about all of us — and the beautiful possibility of living free, together.

Welcome to Authentic Freedom®.