You’ve lived enough life to know who you are and now, you get to wear it.

Welcome to Authentic Freedom, a lifestyle brand created for bold, freedom-loving Gen X women who are done shrinking and ready to shine.

This isn’t just a sweatshirt, it’s a declaration of independence, a wearable reminder that you're allowed to evolve, expand, and start fresh, at any age.

Snag your new favorite layer of comfort and confidence, just in time for cozy season and brave new beginnings