You’ve lived enough life to know who you are—and now, you get to wear it.

Welcome to the launch of Authentic Freedom—a brand built for bold, freedom-loving Gen X women who are done shrinking and ready to shine. We’re kicking things off with our Signature Hoodie—your new go-to layer of confidence, comfort, and unapologetic style.

This is more than a hoodie. It’s a pre-order invitation to own your story and wear it proudly.

Because freedom isn’t just a feeling—it’s a fashion statement.

And this? This is just the beginning.